Google New Shopping Feature 2020: Now, Shop Directly From Google Search Results

Following the shopping feature that Google rolled out last fall, it recently went a step further to improve the shopping experience on Google desktop and mobile. Unlike before, you will not just see links to clothing, shoes, and accessories when you search for them on Google.
Instead, Google has been updated with a new section featuring the most popular products from online stores across the web. You can filter your search and narrow down the results to browse deeply.
For example, if you search for "running shoes" on the Google search engine, you'll be presented with the most relevant results in a new visual guide. You can then narrow down your search using filters based on your style, size, brand/store, and view images. Below the results, Google will also display the number and names of the stores that have the product item.
Not just this, with the incoming of this new update, Google will also show the prices of the same product on the different stores. This will help you make more informed and concrete decisions.
The main advantage of this update is that now, you will be able to find a particular item on all stores without having to individually browse through each of the online stores only to be disappointed at the end.
As you go on to view the items, you can also scroll further down to read customer reviews. Once you are ready to make a purchase, just click on the link to the store you want to shop from.



This new feature is an extension of Google's search index that has compiled products from over a billion online stores, with the list being regularly updated.
Google also specified that this particular update is not for paid advertisements. Instead, retailers can leverage this feature for free.
Final Words:
With Google's mission to become the go-to platform for LITERALLY everything, the latest Google Shopping Update 2019 will bring more options for online retailers who heavily depend on organic search engine marketing.
The tech giant also updated its Shopping homepage with more emphasis on personalization based on past purchases and behavioral patterns, with add ons like price tracker and new ways to shop both locally and online.
However, as it is evident - the maximum online users choose Google Search over Google Shopping destination. Hence this latest upgrade on a search engine will surely improve user experience.
This feature will continue to roll out through this week on mobile devices.
With such consumer-centric Google updates, it has become significant for the SEO Company in Delhi and the world to enhance their digital marketing packages and include these latest updates in the SEO best practices checklist. Now, businesses wanting to market themselves on Google will expect the best SEO agency to leverage this newest feature as a part of the overall search engine optimization (SEO) efforts.
As Google is doing everything to enhance the user experience for online shopping, similar updates like this one are expected soon.